When you have a brand named “Feisty,” you know there is some word play going on behind it. Feisty Chicken & Grill is a new “fastaurant” known for serving 100% fresh grilled chicken, but Feisty is more than just a name – it’s a persona!
Like the taste of your Feisty Chicken Sandwich, Feisty Bowl, or Feisty Legs – Feisty is a little “saucy.” It has spunk, a little edginess.
So here we are, ready to get cluckin’ about our new fast food brand!
Recently on Facebook.com/FeistyChickenAndGrill, we “hatched” our story of how Feisty went from a regular chicken with a common red comb – to a vibrant green-combed spunky chicken! We wanted to show Feisty’s quest for something different, fresh and 100% – to reflect that we only serve fresh grilled chicken, never frozen or processed.
Just down the road, Feisty got the royal treatment at Pretty Foo Foo Salon & Spa in Rancho Cucamonga. Owner and stylist, Jenn Reinecker, “hatched” the new look as curious on-lookers gathered.
THE MAKING OF A LOCAL STAR
Feisty chicken character came alive in our new television commercials, as did local personalities – real Feisty FANatics – students, teachers and business managers from the community. These Feisty FANatics, chatted up the flavors they were cravin’ from grilled chicken with sauces, veggie burgers, burgers with caramelized onions and frozen yogurt, quickly discovering what they were all cravin’ was just across the road.
After a video shoot, some editing, voice-over… it all came together and bam… the start of our “Cross the Road to Feisty Chicken” campaign was hatched!
Keep an eye out while you watch your favorite cable shows on such networks as: AMC, HGTV, Fox News, E!, Headline News, and you might just catch one of our “Cross the Road” commercials. In case you miss it, they’re on 24/7 on our Feisty Chicken & Grill YouTube channel.
Let us know what you think!
Currently, Feisty resides at our Ontario Feisty Chicken & Grill near the Ontario Mills in the KOHLS and SAMS Club center. Drop in, show Feisty some love and get your picture taken with our green-combed star.
Feisty is getting around town – showing up in Rancho Cucamonga and Glendora as well as Ontario. “Like” Feisty Chicken & Grill on Facebook.com/FeistyChickenAndGrill or follow us on Twitter.com/FeistyCG to see where Feisty might show up.
We’re New. We’re Fresh. We’re Feisty Chicken & Grill “Saucy & We Know It”.
Why not come in for lunch or dinner today?