Educate Yourself! The FEISTY Difference in Chicken

At Feisty Chicken & Grill, we take pride in serving fresh 100% chicken.

We shout it everywhere – on our posters, menu, website, advertising – that we serve only fresh 100% pure chicken that has never been processed, frozen or bleached – a far contrast to what you may be eating at other fast food chains.

So what is the Feisty Difference, and what does that mean for you, the consumer? 

Before we get to that, you should see how other fast food chains get their chickens from their kitchens, to your tray!  Some fast food restaurants serve mechanically separated chicken. You know, those chicken nuggets and chicken patties (also known as a chicken sandwich at most fast food places) you’ve been eating.

Research processed chicken for yourself

Research processed chicken for yourself

You might want to learn about what you are putting into your mouth – or your kid’s mouths.  Get educated, ask the manager, “Is this chicken fresh and is it 100% chicken breast”? If the response is no, make a run for the nearest exit!

Mechanically separated chicken is where they take the entire chicken – eyes, guts, bones and all – smash it and put it through a sieve-like grinder as seen in the photo above.

It comes out looking like a pinkish paste – almost like a strawberry yogurt.

The chicken is loaded with bacteria, requiring it to be soaked in ammonia, antibiotics and artificial flavorings are added.  Because of the pinkish tinge, the product also is injected with artificial coloring.

By the time this product is served to you in the form of a nugget or patty, it looks good enough to eat so buyer, beware! Do your own research and learn more.

Lucky for you there is Feisty Chicken & Grill.

When you order any chicken meal at Feisty Chicken & Grill you have peace of mind knowing that what you see IS what you get. Our chicken is fresh, 100% fire-grilled on the bone, or grilled 100% chicken breast in our sandwiches. Even our Big Bites – our version of a “nugget” come from fresh, 100% white meat chicken breasts.

Now that you’re educated on the Feisty Difference, you understand that serving 100% vs. processed chicken may cost a few cents more, but now you appreciate why.

So next time you crave some chicken, will you make a healthier choice and choose Feisty Chicken & Grill?

 

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How A New Chicken Brand Got “Hatched”

Feisty Chicken & Grill

Feisty Chicken in the bowl getting Foo Foo (ed) by Jenn

When you have a brand named “Feisty,” you know there is some word play going on behind it. Feisty Chicken & Grill is a new “fastaurant” known for serving 100% fresh grilled chicken, but Feisty is more than just a name – it’s a persona!

Like the taste of your Feisty Chicken Sandwich, Feisty Bowl, or Feisty Legs – Feisty is a little “saucy.” It has spunk, a little edginess.

So here we are, ready to get cluckin’ about our new fast food brand!

Recently on Facebook.com/FeistyChickenAndGrill, we “hatched” our story of how Feisty went from a regular chicken with a common red comb – to a vibrant green-combed spunky chicken!  We wanted to show Feisty’s quest for something different, fresh and 100% – to reflect that we only serve fresh grilled chicken, never frozen or processed.

Just down the road, Feisty got the royal treatment at Pretty Foo Foo Salon & Spa in Rancho Cucamonga. Owner and stylist, Jenn Reinecker, “hatched” the new look as curious on-lookers gathered.

THE MAKING OF A LOCAL STAR

Feisty chicken character came alive in our new television commercials, as did local personalities – real Feisty FANaticsstudents, teachers and business managers from the community. These Feisty FANatics, chatted up the flavors they were cravin’ from grilled chicken with sauces, veggie burgers, burgers with caramelized onions and frozen yogurt, quickly discovering what they were all cravin’ was just across the road.

Feisty Chicken & Grill

FANatics having a fun time with Feisty Chicken & Grill

After a video shoot, some editing, voice-over… it all came together and bam… the start of our “Cross the Road to Feisty Chicken” campaign was hatched!

Keep an eye out while you watch your favorite cable shows on such networks as:  AMC, HGTV, Fox News, E!, Headline News, and you might just catch one of our “Cross the Road” commercials. In case you miss it, they’re on 24/7 on our Feisty Chicken & Grill YouTube channel.

Feisty Chicken & Grill

Hard work makes this couple HUNGRY for Feisty Chicken & Grill

Let us know what you think!

Currently, Feisty resides at our Ontario Feisty Chicken & Grill near the Ontario Mills in the KOHLS and SAMS Club center. Drop in, show Feisty some love and get your picture taken with our green-combed star.

Feisty is getting around town – showing up in Rancho Cucamonga and Glendora as well as Ontario. “Like” Feisty Chicken & Grill on Facebook.com/FeistyChickenAndGrill or follow us on Twitter.com/FeistyCG to see where Feisty might show up.

Be sure to sign up at FeistyChickenandGrill.com to become a Feisty FANatic, and get exclusive coupons, first-hand news, and all things Feisty!

We’re New.  We’re Fresh.  We’re Feisty Chicken & Grill “Saucy & We Know It”.

Why not come in for lunch or dinner today?